Fostering Excellent Public Relations

If you send out a press release about promotions and staff movement in your company, chances are the only people who will want to read it will be those being promoted or moved around. Press releases should be reserved for truly newsworthy information, for example, if your company is involved in charitable events or doing some sort of community service. Or when you have a new product or service to announce. And then the release will only do your company good if it goes to the right hands … editors who know what to do with it.

Press releases are great to go out with information kits about your company, too. And great when you want to let event planners know you’re available as a speaker for their events because you’re an expert. If you are an expert, you also want to let targeted editors know you’re available as an expert resource for stories they might be working on. Again, a great inclusion in an information kit about you and your company!

While sending out press info is one aspect of public relations, it’s just the tip of the iceberg. What about setting up local events or open houses? What about contacting associates who can help you? That all falls under the heading of PR. And here’s the surprising thing… GOOD PR DOESN’T HAVE TO COST AN ARM AND A LEG!

MMPR offers extremely affordable PR services. Give us a call to learn more at 949.613.2099 today.

Sample Press Releases